ALFRED HEINRICHS

© David Ulricht

ALFRED HEINRICHS 

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LABELS  Supdub, Mooplay, Dantze, French Kitchen, Carti Records, Katermukke, …

BIOGRAPHY  When Alfred Heinrichs, born in East Berlin, bought his first record (DJ Rok) in 1992 at the Hardwax store, he knew immediately that he just discovered his destiny. Infected by the revolutionary optimism of the techno-punk movement of the 90s, he quickly found his way from demo tapes to the turntables in the clubs of Berlin. Just turned twenty, Alfred Heinrichs explored his talent to produce his own electronic music and released his first record in 1997 under his first pseudonym on DNS Records. Open, vivid and a little crazy – this is how you can describe the personality of the label owner of Supdub, Supdub Digitales, Moonplay Records. All of that can easily be found in his productions. He is fascinated and inspired by a wide spectrum of sounds. Unique and beautiful compositions with great attention to detail are created. He likes to impress his fans with sensitivity, refined rhythms and integrated sound gimmicks. In 2003, he founded « Heinrichs und Hirtenfellner » and created with his DJ mate Sascha Braemer the philosophy: « Simply the beat from the street », a great success, locally and worldwide. But not only his long experience as producer attracted attention. With his musical sensitivity he was able to create a unique sound experience in his DJ sets. That’s his challenge and specialty at the same time. After the successful « Me and my boys » tour in late autumn of 2013, Alfred Heinrichs landed with his identically named track the most successful track of the tour compilation which appeared on Moonplay Records. His latest album « Personal Magic » (note: Supdub Digitales 050 | Dec. 24, 2013) was charted on #1 in the minimal releases on beatport during 24 hours after release. The album claimed over 2 months in the top 5 next to releases from labels such as Minus and Cocoon. On June 23, 2014 appeared « You show the light » on the Parisian label French Kitchen. The production was created in collaboration with Viviana Alvarez and was published alongside tracks from Luna City Express, Ferro and Moggli on the compilation « Recipe No 3 ». On August 4, 2014, Alfred Heinrichs EP « Brain TV » was released on Moonplay Records. This EP is accompanied in addition to the original track of three remixes from Carlo Ruetz, Gaga & Florian Frings. True to the motto: « stagnation means regression ». In addition to several remixes, Alfred Heinrichs has released the EP « I Can’t Stand Feat. Mr. Schug » on the famous Berlin based label Katermukke this same year. Furthermore, he has released his new album « Lichtenberg » on Supdub Digitales at the end of 2014. On February 5, 2015, Alfred Heinrichs last remix of « Point » by Martin Books and Vader has been released on Carti Records. Who doesn’t want to wait till the publication of his several unreleased productions, should come to his DJ or Live gigs through Germany and Europe! The excellent feedbacks show his success and we will be hearing more from him for sure!

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